Every part of the job, in one place
Iron Crest Advantage is built as a breeder business operating system — each feature writes to the same dogs, litters, puppies, buyers and payments.
Breeding program
- Dog profiles with pedigree, registry, microchip and titles
- Health records, genetic testing and OFA certifications
- Heat cycle logging with observations
- Progesterone testing module with charted timeline
- Breeding records for natural and AI, with stud details
- Pregnancy tracking with ultrasound, x-ray and due-date countdown
- Whelping center with per-puppy birth timestamps and weights
Litters & puppies
- Litter profiles with counts, pricing and go-home dates
- Individual puppy profiles created from the litter
- Daily weight logging with growth charts
- Customisable development milestones
- Digital puppy passport for the new owner
- Photo and video updates for buyers
Buyers & business
- Visual CRM pipeline from new lead to active owner
- Custom puppy applications with document uploads
- Waitlists, deposits, installments and balances
- Digital contracts with e-signature and PDF storage
- Invoices, receipts and automatic payment reminders
- Analytics on litters, revenue and conversion
Marketplace & owners
- Public breeder profile and mini-website
- Published litter and puppy listings
- Verified reviews with breeder responses
- Puppy owner portal with records, payments and pickup info
- Training programs with lessons and progress tracking
- Lifetime messaging, announcements and reminders
Iron Crest Advantage provides organisational tools and reminders based on the information you enter. It does not provide veterinary diagnosis or advice.