Iron Crest AdvantageIron Crest Advantage
All walkthroughs
Breeders & buyers
5 min · 5 steps

Marketplace, public profile & commission

Publish a profile buyers trust, list available puppies, and understand exactly what a sale costs on each plan.

Edit your public profile
  1. 1

    Build your public profile

    Under Public profile, add your kennel story, program photos, breeds, location and featured litters. This page is your storefront at /breeders/your-handle and is what buyers judge you on first.

    • Lead with health testing and what you screen homes for — it filters out casual enquiries.
    Narrated walkthrough · Build your public profile
  2. 2

    Fill in the SEO fields

    Set the page title, meta description and social share image so your profile looks right in Google results and when someone shares the link in a text or Facebook group.

    Narrated walkthrough · Fill in the SEO fields
  3. 3

    List puppies for sale

    Mark puppies available and set a price. They appear in the marketplace under Find a puppy with photos, collar colour, sex and status. Buyers can open a full puppy page, view the gallery and message you directly.

    Narrated walkthrough · List puppies for sale
  4. 4

    Understand the commission

    A flat 4% commission applies only when a puppy sells through the marketplace. Subscription fees cover the workspace itself — there is no charge on sales you arrange privately.

    • Most listing sites charge more per sale with no kennel management included.
    Narrated walkthrough · Understand the commission
  5. 5

    Collect reviews

    Once a buyer has completed a purchase they can leave a verified star rating and comment on your profile, and you can post a public response. Verified reviews are the strongest signal a new buyer has.

    Narrated walkthrough · Collect reviews

Next: Calendar, progesterone & weight tracking

Use the four calendar tabs — schedule, progesterone timeline, pregnancy & whelping, and the puppy weight grid — to run your program on time.

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